For suppliers · Getting paid and staying compliant

Pricing for B2B Supply in Kenya: Landed Cost, Margin and Volume

Business buyers compare prices but they also value reliability. Price with a method so you do not guess.

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By Qyvea LimitedPublished 2026-10-27Updated 2026-10-272 min read
On this page01. Landed cost02. Margin by category03. Volume04. Review05. A pricing worksheet06. Review on a schedule07. Different prices for different buyers08. Communicate value, not just price09. A typical scenario10. Common mistakes11. Quick checklist12. Frequently asked questions
Electrical testing tools on a bench
Quick answer

Calculate landed cost, add a category margin, check market prices, price volume carefully and review monthly as costs change.

Key takeaways

  • Landed cost is the base.
  • Set margin by category.
  • Review monthly.

01Landed cost

Buying price + transport + packaging + duties or fees + payment cost.

02Margin by category

Fast, commodity items take slimmer margins; specialised items can carry more.

03Volume

Give discounts only when your costs really fall.

04Review

Update prices when your supplier or exchange rate changes.

05A pricing worksheet

For each product, record: purchase price, transport per unit, packing per unit, payment fee estimate, return allowance, target margin and the resulting minimum price. Then add the current market price you see in shops and online. If the market is below your minimum, either find a cheaper source or drop the line.

06Review on a schedule

Set a reminder on the first of every month to review prices. Currency movements, supplier increases and new competitors can change your landed cost quickly. A price list that is three months old is probably wrong.

07Different prices for different buyers

It is fine to offer a different price for a bulk order than for a single unit, provided your cost per unit really falls. Consider packing, transport and handling savings. Do not offer a bulk price just because a buyer asks. Offer it when the numbers justify it.

08Communicate value, not just price

  • Mention warranty and testing.
  • Mention availability and delivery date.
  • Mention what is included in the box.
  • Mention your reliability record.

Business buyers often pay a little more for certainty.

09A typical scenario

A vendor builds a sheet with landed cost, floor margin and market price for twenty lines, and updates it every month.

Illustrative example based on common cases, not a named vendor.

10Common mistakes

  • Guessing.
  • Never reviewing.
  • Ignoring fees.

11Quick checklist

  1. Compute landed cost.
  2. Set floors.
  3. Review monthly.

12Frequently asked questions

How much margin is right?

It depends on category and competition.

Should I list the same price everywhere?

Not necessarily.

What about exchange rates?

Review often.

Use the payout calculator.

See the payout calculator guide.

This guide describes how supplying through Qyvea works at the time of writing. The Vendor Terms and the Sell on Qyvea page are the final word on fees, returns and payment. Examples marked illustrative are not real vendors or earnings.

Why suppliers choose Qyvea

Free to joinCreating a vendor account costs nothing. Sponsorship is optional and paid from a wallet you top up.
Instant order alertsRequests reach your dashboard and email the moment they open, with a countdown to send your price.
Customers stay privateQyvea handles the customer, delivery and payment. You only deal with us.
Paid your wayM-Pesa phone, Till, Paybill or bank, with a statement of every order.

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