For suppliers · Getting started as a vendor

How to Write Product Titles and Specs That Win Orders

Equipment buyers search for a model, not a mood. A clear title and honest specs make your product easy to match and approve.

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By Qyvea LimitedPublished 2026-10-27Updated 2026-10-272 min read
On this page01. Title formula02. Spec lines03. Be honest04. Avoid05. Examples of weak and strong titles06. Make specs scannable07. Pack size, condition and variants08. Check your listing like a buyer09. A typical scenario10. Common mistakes11. Quick checklist12. Frequently asked questions
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Quick answer

Write the brand, model, key spec and pack size in the title, then list specs in short lines. Be honest about condition and what is in the box.

Key takeaways

  • Use brand, model and key spec in the title.
  • List specs in short factual lines.
  • State what is in the box.

01Title formula

Brand + model + key spec + pack. For example: brand, model, 4-channel, 1080p, with power supply. No hype words.

02Spec lines

  • Resolution, channels, ports or capacity.
  • Power requirement.
  • Warranty if you provide one.
  • Compatibility notes.

03Be honest

State whether the item is new, and what accessories are included. Wrong descriptions lead to returns that you must take back; see the returns policy.

04Avoid

  • All caps.
  • Claims you cannot prove.
  • Mixing several models in one listing.

05Examples of weak and strong titles

  • Weak: cheap good switch. Strong: brand model 16-port PoE gigabit switch 150W.
  • Weak: camera hd best. Strong: brand model 2MP bullet camera, 20m night vision, IP67.
  • Weak: UPS strong. Strong: brand model 1000VA line-interactive UPS, 3 outlets.

06Make specs scannable

Buyers skim. Use short lines: one fact per line. Put the most decision-critical specs first, such as power rating, capacity and ports. Keep marketing words out. If you are unsure of a spec, read it from the box or the manufacturer's datasheet rather than guessing. A wrong spec is a return waiting to happen.

07Pack size, condition and variants

Always state what the buyer receives: one unit, a box of ten, a roll of 305 metres. State condition: new, boxed, refurbished. List each colour or capacity as its own product. If a product has a regional version or voltage, say so. Clarity here prevents the most common causes of wrong-item returns.

08Check your listing like a buyer

  1. Would I know the exact model from the title?
  2. Can I see the key spec in three seconds?
  3. Do the photos match the title?
  4. Is anything missing that I would need to decide?
  5. Would I be happy to receive exactly what the listing describes?

09A typical scenario

A listing titled with brand, model, ports and wattage is matched to a request within minutes, while a vague listing is skipped.

Illustrative example based on common cases, not a named vendor.

10Common mistakes

  • Hype words with no specs.
  • Wrong model numbers.
  • Bundling different models.

11Quick checklist

  1. Brand and model first.
  2. Add key spec.
  3. State the contents.
  4. Check spelling.

12Frequently asked questions

Should I add a long description?

Short and factual works best.

Can I list a bundle?

Yes, if the contents are clear.

What if the model has variants?

List each variant separately.

Is warranty required?

State only the warranty you actually provide.

This guide describes how supplying through Qyvea works at the time of writing. The Vendor Terms and the Sell on Qyvea page are the final word on fees, returns and payment. Examples marked illustrative are not real vendors or earnings.

Why suppliers choose Qyvea

Free to joinCreating a vendor account costs nothing. Sponsorship is optional and paid from a wallet you top up.
Instant order alertsRequests reach your dashboard and email the moment they open, with a countdown to send your price.
Customers stay privateQyvea handles the customer, delivery and payment. You only deal with us.
Paid your wayM-Pesa phone, Till, Paybill or bank, with a statement of every order.

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